股權激勵是企業與核心人才綁定利益、激發潛能的重要工具。但在實踐中，企業常面臨一個難題：如何確保激勵對象始終與戰略目標保持一致？這就需要建立一套科學的動態調整機制，讓股權激勵“活起來”。

　　Equity incentives are an important tool for enterprises to bind interests and stimulate potential with core talents. But in practice, companies often face a challenge: how to ensure that incentive targets are always aligned with strategic goals? This requires the establishment of a scientific dynamic adjustment mechanism to make equity incentives "come alive".

　　一、為何需要動態調整？

　　1、 Why do we need dynamic adjustments?

　　企業發展是動態過程，人員流動、崗位變動、績效波動都是常態。若股權激勵方案一成不變，可能出現“躺平者持續獲益”或“新貢獻者無法參與”的矛盾。動態調整的核心邏輯，是通過定期評估與靈活調整，讓激勵資源向高價值創造者傾斜，同時規避“股權固化”風險。

　　Enterprise development is a dynamic process, and personnel turnover, job changes, and performance fluctuations are all normal occurrences. If the equity incentive plan remains unchanged, there may be a contradiction between "the flat will continue to benefit" or "new contributors cannot participate". The core logic of dynamic adjustment is to tilt incentive resources towards high-value creators through regular evaluations and flexible adjustments, while avoiding the risk of "equity solidification".

　　二、調整機制的設計要點

　　2、 Key design points of adjustment mechanism

　　考核指標體系化

　　Systematization of assessment indicators

　　需建立多維評估標準，例如：

　　Multi dimensional evaluation criteria need to be established, such as:

　　崗位價值：根據戰略重要性劃分崗位層級，關鍵崗位優先配置；

　　Job value: Classify job levels based on strategic importance, and prioritize the allocation of key positions;

　　績效貢獻：結合KPI或OKR完成度，量化個人產出；

　　Performance contribution: Quantify individual output by combining KPI or OKR completion;

　　文化契合度：通過360度評估或價值觀考核，篩選與企業同頻者。

　　Cultural fit: Through 360 degree evaluation or value assessment, select individuals who share the same frequency with the company.

　　調整周期靈活化

　　Adjust cycle flexibility

　　調整頻率需平衡管理成本與激勵效果。通常可設置：

　　Adjusting frequency requires balancing management costs and incentive effects. Usually, it can be set:

　　年度校準：結合年終績效評估，調整次年激勵份額；

　　Annual calibration: Adjust the incentive share for the following year based on the year-end performance evaluation;

　　觸發式調整：針對重大項目節點或崗位異動，即時動態分配。

　　Trigger based adjustment: Real time dynamic allocation for major project milestones or job changes.

　　退出規則清晰化

　　Clear exit rules

　　需提前約定退出場景與處理方式，例如：

　　It is necessary to agree in advance on the exit scenario and handling method, for example:

　　主動離職：已歸屬股權可保留，未歸屬部分自動失效；

　　Voluntary Resignation: Equity that has already been attributed can be retained, and the portion that has not been attributed will automatically become invalid;

　　績效不達標：設置緩沖期，連續兩年未達標則啟動回購；

　　Performance not meeting standards: Set a buffer period, and initiate repurchase if the performance is not met for two consecutive years;

　　崗位晉升：根據新崗位價值重新核定激勵額度。

　　Promotion: Re evaluate the incentive amount based on the value of the new position.

　　三、常見調整模式

　　3、 Common adjustment modes

　　增量分配法

　　Incremental allocation method

　　每年預留部分股權作為“激勵池”，根據年度評估結果，向高績效者追加分配。例如，某科技企業每年將10%新增股權用于動態調整，連續三年績效TOP20%的員工可獲得額外配股。

　　Reserve a portion of equity each year as an "incentive pool" and allocate additional funds to high performers based on the annual evaluation results. For example, a technology company allocates 10% of its newly acquired equity annually for dynamic adjustments, and employees who rank among the top 20% in performance for three consecutive years can receive additional rights issues.

　　存量調整法

　　Stock adjustment method

　　對已授予股權進行再分配，需謹慎設計以避免法律風險。常見操作包括：

　　The redistribution of granted equity should be carefully designed to avoid legal risks. Common operations include:

　　股權回購：企業按約定價格回購低效貢獻者的股權，重新分配給新晉人才；

　　Equity repurchase: Enterprises repurchase the equity of inefficient contributors at the agreed price and redistribute it to new talents;

　　內部轉讓：允許激勵對象之間協商轉讓，但需設定價格指導區間。

　　Internal transfer: It is allowed for incentive objects to negotiate transfers, but a price guidance range must be set.

　　差異化解鎖法

　　Differentiated unlocking method

　　將股權解鎖與動態考核掛鉤，例如：

　　Linking equity unlocking with dynamic assessment, for example:

　　分階段解鎖：設置3-4年解鎖期，每年解鎖比例與年度考核結果綁定；

　　Phased unlocking: Set a 3-4 year unlocking period, and bind the annual unlocking ratio with the annual assessment results;

　　里程碑解鎖：將股權解鎖與企業戰略節點（如融資、上市、營收目標）關聯。

　　Milestone unlocking: Associate equity unlocking with strategic nodes of the enterprise, such as financing, listing, and revenue targets.

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